Carey Business School!
On February 7-8, 2020, Carey Business School and OutGrowth are partnering with the Johns Hopkins Bayview Emergency Department to present an immersive design challenge based on the E.D.'s most pressing staff and patient needs. Through a combination of experiential learning, primary research and design thinking, you and your team will have the opportunity to translate your business skills and experience into creating real, lasting impact.
On this customized resource page, we present to you your challenge, your challenge timeline, and the resources that will support you in the process.
We encourage you to dive in, observe, and think strategically as you build valuable solutions and leave your mark on the Bayview E.D.
Your Design Challenge
The Bayview Emergency Department is a fast-paced, transient, high-stakes and unpredictable work environment. On-the-go medical personnel need an efficient and effective way to better know and identify the people with whom they work in order to streamline their collaboration and care. This will not only help them to strengthen patient experience, but also to bolster a healthy work culture built on trust.
In order to complete this challenge, you will use the Design Thinking Toolkit as a guide, thoroughly review the Challenge Resources as your build solutions, and follow the Impact Sprint Timeline and parameters throughout the experience.
Why You're the People for the Job
The Bayview E.D. will greatly benefit from seeing this issue through a business lens. Not only is this a fantastic opportunity for you, as students, to hone your consulting and human-centered design skills, but it is also a chance for you to gain valuable on-the-ground business experience, and have notable impact within a complex industry.
This issue is of primary focus for the E.D. and Carey for many reasons. For one, it is a high-priority issue for the client. It also is far-reaching, and has major implications in the areas of operations, human resources, and patient experience. It directly impacts staff turnover, Bayview's bottom line and the quality of care. It touches all facets of the greater medical system, and can be uniquely approached by you, our business experts as you become fully immersed in E.D. culture. We look forward to seeing what you come up with!
At its core, Design Thinking is all about empathizing with the user/client while using creative ideation tactics to build useful and unique solutions to problems. While there are specific guideposts to the process, it should not be seen as a linear method of problem solving. In fact, some of the most effective team design thinking is done through revisiting past steps, revamping and challenging past assumptions. This toolkit from OutGrowth will give you the introductory tools you need to get started, building your way forward to impact-driven solutions.
Your Challenge Resources
The Empathizing Stage of Design Thinking involves a mix of thorough primary and secondary research. After all, the goal is to create human-centered solutions. Given that you are participating in an Impact Sprint, where we are accelerating the learning process, we are providing you with some key resources that will help you to understand your client, faster. We believe that these will be a great complement to the experiential, immersive part of the program we've created for you through the series of E.D. rounds. Please feel free to supplement these resources with your own team research. These will be especially important as you prepare in advance for this experience, and as you and your team first come together on Friday night.
Your Challenge Timeline
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Stage One A.
During your first round of E.D. immersion, each of your team members will participate in an E.D. rotation throughout the evening, where he/she will have the opportunity to observe, ask questions and gather information that will be helpful in future solution design. This will be where we kick off the Empathy phase of the Design Thinking Process. Note: Friday nights in the E.D. are extremely busy!
Stage One B.
Team Design Thinking: Part One
Concurrently, while one member of your team is participating in an E.D. rotation, the other members of your team will dive into the first Empathy + Ideation phases of the Design Thinking process.
This is a great time to utilize the
DT Toolkit and Resources provided on this page. The goal is by the end of Friday night to have a rough prototype of a solution set. You will be testing, revamping, and revisiting this solution set on Saturday, in Stages Two and Three.
As Design Thinking is an iterative and cyclical process, we fully expect that your rough prototype will need to be revamped and tweaked as you seek more information, and once again immerse yourself within the E.D. on Saturday morning.
This is where we enter the Testing phase in Design Thinking. Similar to Friday night, this is a chance for your to listen and learn as much as possible. Specifically, you will want to get feedback on your solution prototype in order to make improvements in Stage Three. The good news is, Saturdays (on average) tend to be less busy than Friday nights, giving you the space to test your prototypes.
Team Design Thinking:
During your final stage, you will be (1) Modifying and improving your prototype based on the findings and feedback you gather from that morning. This may involve more Ideation, more Empathizing, or a combination of the two!
You will specifically need to (2) Outline concrete steps for solution implementation. In other words, you will include a deliverable that details how you advise they successfully put into practice what you created, in three or so phases.
Finally, you and your team will need to (3) Coordinate a 10-minute, creative presentation for your client during the concluding reception. Have fun with this!